India Unlimited was founded in 2013 at the initiative of the then Indian Ambassador to Sweden Banashri Bose Harrison and Sanjoo Malhotra, a Swedish Indian Sustainbility evangelist, events designer and convenor , both sharing a passion for culture, cuisine and promoting connections. Their aim was to create a dynamic platform to foster and strengthen cross-cultural ties between India and Sweden and work as a nation branding platform to organize strategic communications through amplification of events across all fields. Since its inception India Unlimited has convened a number of events in different parts of Sweden showcasing the diversity of Indian cultural, economic and social life.
In association with the Indian Embassy in Stockholm, Sweden-India Business Council, India Unlimited has been curating numerous events including parts of the landmark visit from the Indian President, H.E. Shri Pranab Mukherjee in May-June 2015. India Unlimited, with the support of the Embassy, Incredible India and other partners including the growing Indian community in Sweden has organised Namaste Stockhom, a day-long festival in Kungstradgarden (King;s Park) in the heart of the city since 2015 to date (barring the two years of COVID), drawing thousands of visitors to discover and the variety and multiculturalism of India through music, cuisine and handicrafts.
India Unlimited organizes the annual India Sweden Innovation Day since 2013, a flagship event in association with the Embassy of India in Sweden, Sweden India Business Council, Confederation of Indian Industry (CII) and with support from both Swedish and Indian Industry. With a bigger focus on strategic areas of co-operation and collaboration subjects ranging from Sustainable green growth, gender and diversity to sustainable cities, space, Transportation, energy, AI , Digitalization, innovation and infrastructure under the Make In India promotion
Other highlights from the past are : An exhibition of works by Rabindranath Tagore and Satyajit Ray; fashion shows by Vogue’s Fashion editor Bandana Tiwari and Fashion designerTarun Tahiliani which involved gifted students from India’s National Institute of Fashion Technology (NIFT); Cinema Indien, an annual film festival which for three years presented a cross section of interesting contemporary Indian films with the presence of personalities like Ketan Mehta, Aparna Sen, Shonali Bose, Naseerudin Shah and Tannishtha Chatterjee.ehta; an Innovation Hackathon across universities in Sweden to discover solutions for Smart and Sustainable and inclusive cities/ towns for India which continued to be held every year until the pandemic; a Tiger photo exhibition with Babi Nobis showcasing tiger conservation in India and much more.
In 2017, India Unlimited partnered with the City of Stockholm and supported the design and delivery of the Stockholms Kulturfestival theme India, a week-long festival organised by the city of Stockholm, which had India as its annual theme. It was attended by over 650000 visitors and showcased Zakhir Hussain, Love Story Musical, Papa CJ Comedian and so much more.
Today India Unlimited as a platform is operationally run under India Unlimited AB that designs, develops and delivers both bi-lateral events India Unlimited including Namaste Stockholm and India Sweden Innovation Day and International Multilateral events during global convenings like UNGA, Climate and Biodiversity conferences and more.